Sneakers shoes have an interesting history. They got this name because it allowed the wearer sneak in. Sneakers, initially were made from canvas which is a durable plain-woven fabric but now all sort of materials are used to design and manufacture. The origin of sneakers can be traced back to the late 18th century, when people wore rubber soled soles called plimsolls but they were pretty crude—for one thing, there was no right foot or left foot. Around 1892, a US Rubber Company more comfortable sneakers with canvas tops, called Keds. The sneakers started getting mass produced in the first quarter of the 20th century.
Around the same time, Marquis Converse produced the first shoe made the first shoe just for basketball and had it endorsed by Chuck Taylor, a star with Indiana Hoops and branded it Converse All-Stars. These shoes started getting called Chuck Taylor All-Stars and became the best selling of shoes all times.
Sneakers went global in the second quarter of the twentieth century, when a German named Adi Dassler created a sneaker that he named after himself Adidas. This brand became the most popular in the athletic shoe world. The four times Olympic Gold Medalist winner Jessie Owens wore these shoes to win the medals. This encouraged Rudi Adi's brother start another famous sports shoe company called Puma.
In the second half of the twentieth century, kids began wearing them as fashion statements. More and more teens followed the fad after watching James Dean in sneakers in Rebel Without a Cause, a popular hit of those times.The popular comic series showed Archie, Reggie and Jughead wearing sneakers, which identified sneakers with the casual wear.
ShoeZ.in created a new fashion statement in India launching a sneaker line just for the middle-class youth in India. ShoeZ.in offers chic but affordable sneakers that address the lifestyle aspirations of the young Indians. The middle class proudly wears ShoeZ.in brand to schools and colleges and at parties. The style has caught up so much that the young also wears them to marriages and other family occasions as a fashion statement.
